Normative Bias and Adaptive Challenges: A Relational Approach to Coalitional Psychology and a Critique of Terror Management Theory

Adherence to ingroup ideology increases after exposure to death-related stimuli, a reaction that proponents of terror management theory (TMT) explain as a psychological defense against the uniquely human existential fear of death. We argue that existential concerns are not the relevant issue; rather, such concepts can be subsumed under a larger category of adaptive challenges that prime coalitional thinking. We suggest that increases in adherence to ingroup ideology in response to adaptive challenges are manifestations of normative mental representations emanating from psychological systems designed to enhance coordination and membership in social groups. In providing an alternative to TMT, we (1) explain why the theory is inconsistent with contemporary evolutionary biology, (2) demonstrate that mortality-salience does not have the unique evocative powers ascribed to it by TMT advocates, and (3) discuss our approach to coalitional psychology, a framework consistent with modern evolutionary theory and informed by a broad understanding of cultural variation, can be employed to help account for both the corpus of results in TMT research and the growing body of findings inconsistent with TMT’s predictions.